Application Notices
Data protection for model applicants
Talent protection – GDPR
Last updated: June 2026
1. PREAMBLE
In the course of its modeling agency activity, carried out under license no. 75.16.009 issued by the Île-de-France Prefecture, WHAT ELSE AGENCY SAS (hereinafter "WHAT ELSE AGENCY") collects information voluntarily provided by candidates wishing to be represented by the agency, via the forms available on the website www.whatelseagency.com or by any other means of communication (email, post).
These notices supplement the Website's general Privacy Policy, to which they are annexed.
WHAT ELSE AGENCY represents adults only. Any application from a minor will neither be processed nor retained. By submitting your application, you declare on your honour that you are at least 18 years old.
2. DATA CONTROLLER
The data controller for data collected in connection with applications is:
WHAT ELSE AGENCY SAS
21 rue du Cirque, 75008 Paris, France
RCS Paris: 817 396 641
Contact: contact@whatelseagency.com
Phone: +33 (0)1 42 68 12 53
3. DATA COLLECTED
In connection with processing your application, the following data may be collected:
- Identity data: surname, first name, date of birth, nationality, gender;
- Contact details: postal address, email address, phone number;
- Physical and body measurements: height, measurements (bust, waist, hips), shoe size, eye colour, hair colour, etc.;
- Visual content: photographs (polaroids, portraits, full-length), videos;
- Professional documents: book, portfolio, CV, professional references;
- Professional experience: previous contracts, previous agencies, brands you have worked with;
- Social media accounts: links to public profiles you voluntarily provide (Instagram, TikTok, etc.);
- Any other information you choose to send us in your application.
Sensitive data: certain photographic or video data may indirectly reveal information relating to your ethnic appearance. This data is collected and used only with your explicit consent, given via the application form, and exclusively for the artistic representation purposes inherent to modeling agency activity.
4. PROCESSING PURPOSES
Data collected in connection with your application is processed exclusively for the following purposes:
- Review and evaluation of your application by WHAT ELSE AGENCY agents and management;
- Building a talent database of candidates who may be represented;
- Administrative management of represented models' profiles;
- Presenting profiles to professional clients (brands, fashion houses, productions, photographers, advertising agencies) for potential modeling assignments;
- Communicating with you regarding your application, its follow-up or professional opportunities;
- Complying with legal obligations relating to model representation (French Labour Code, Social Security Code).
5. LEGAL BASES
Processing related to your application is based on:
- Performance of pre-contractual measures taken at your request (Article 6.1.b GDPR);
- Your explicit consent for processing your photographs, videos and body measurement data (Articles 6.1.a and 9.2.a GDPR);
- Our legitimate interest in building a talent database and promoting our agency activity (Article 6.1.f GDPR);
- Compliance with legal obligations applicable to modeling agencies (Article 6.1.c GDPR).
6. IMAGE RIGHTS AND USE OF PHOTOGRAPHS / VIDEOS
6.1 Application process
Photographs and videos submitted in connection with your application are used exclusively for internal evaluation by WHAT ELSE AGENCY and, where applicable, presentation to professional clients in connection with assessing representation opportunities.
6.2 Representation by the agency
If a representation contract is signed between you and WHAT ELSE AGENCY, use of your image, photographs, videos and other data will be subject to a separate contract specifying:
- the scope of the image rights assignment;
- the duration and territory of the authorisation;
- authorised exploitation media (website, social networks, physical and digital books, client presentations, etc.);
- remuneration terms and financial conditions.
6.3 Refusal of representation
If your application is not accepted, or if you decide to withdraw your application, no use will be made of your image beyond internal retention for the periods indicated below.
7. DATA RECIPIENTS
Your data may be disclosed to:
- authorised WHAT ELSE AGENCY staff (agents, administrative team, artistic direction);
- professional partners involved in casting, production, representation or prospecting assignments (professional clients only, subject to confidentiality commitments);
- technical service providers responsible for maintaining and hosting the talent database (including MEDIA SLIDE);
- administrative or judicial authorities when required by law.
Your data is never sold or transferred to third parties for commercial purposes.
8. RETENTION PERIOD
| Situation | Retention period |
|---|---|
| Unsuccessful application | 2 years maximum from last contact |
| Successful application (representation contract) | Contract duration + 5 years after termination |
| Accounting and tax data related to the contract | 10 years (legal obligation) |
At the end of these periods, your data will either be deleted or anonymised.
9. YOUR RIGHTS
In accordance with the GDPR, you have the following rights regarding your personal data at any time:
- Right of access: obtain a copy of data held about you;
- Right to rectification: have inaccurate data corrected;
- Right to erasure: request deletion of your data;
- Right to restriction of processing;
- Right to object to processing;
- Right to data portability;
- Right to withdraw your consent at any time, without affecting the lawfulness of prior processing.
How to exercise your rights?
You may exercise these rights:
By email: contact@whatelseagency.com
By post: WHAT ELSE AGENCY – 21 rue du Cirque, 75008 Paris, France
Any request must be accompanied by a copy of a valid identity document. A response will be provided within one (1) month of receipt of your request.
Complaint to the CNIL
You also have the right to lodge a complaint with the French Data Protection Authority (CNIL):
CNIL – 3 Place de Fontenoy – TSA 80715 – 75334 Paris Cedex 07
10. DATA SECURITY
WHAT ELSE AGENCY implements all appropriate technical and organisational measures to ensure the confidentiality and security of your data: secure hosting, encryption of communications (HTTPS/SSL), restricted access for authorised staff, regular backups, and staff awareness of data protection.
11. EXPLICIT CONSENT
By submitting your application via the online form or by any other means, you acknowledge:
- Having read these Application Notices and the Privacy Policy;
- Being an adult (at least 18 years old);
- Expressly consenting to WHAT ELSE AGENCY processing your personal data, photographs and videos for the purposes described above;
- Guaranteeing that the content submitted (photographs, videos) is rights-free or that you have the necessary authorisations to submit it.
12. CONTACT
For any questions regarding the processing of your application or your personal data:
Email: contact@whatelseagency.com
Phone: +33 (0)1 42 68 12 53
Address: WHAT ELSE AGENCY – 21 rue du Cirque, 75008 Paris, France
